Natural Cleaning Products

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Rely On The Power Of Nature


SURE® is a comprehensive lineup of plant-based, 100% biodegradable* cleaning products that deliver the professional cleaning results you need - while being safe for people and kind to the environment. 

SURE® natural cleaning products provide safety and sustainability without compromising on performance.



Cradle to Cradle Certification, Gold Level

Cradle to Cradle Certified is a globally recognized measure of safer and more sustainable products made for a circular economy. In order to receive this certification, products are investigated for their environmental and societal performance in 5 categories: Material Health, Material Reutilization, Renewable Energy, Social Fairness, Water Stewardship.

SURE Cradle to Cradle Products

The 5 categories are closely investigated and assigned an achievement level of Basic, Bronze, Silver, Gold, or Platinum. The lowest achievement for a category becomes the overall certification level.

As of December 2020, Diversey is proud to announce that SURE products have been issued GOLD level certificates by the Cradle-to-Cradle Products Innovation Institute. 


New PCR bottles: Better products with better packs

At Diversey, we believe that sustainability is a never-ending pursuit. Our Sure new PCR packaging illustrates that belief. The packaging used up to now was 100% recyclable but made of virgin plastic that needed to be created from fossil fuels every time.  With the new PCR packaging, we are implementing 50% post-consumer recycled content within most of our products.

Now, Sure combines 100% biodegradable products with post-consumer recycled plastics. 100% recyclable, for old packs that can be new packs over and over.




Discover the SURE® benefits


Safe And Sustainable For All Your Cleaning Needs

SURE® delivers the cleaning performance you need to protect the health and well-being of your guests and employees while enhancing your brand reputation.

Cradle to Cradle cleaning products SURE

With environmentally-friendly ingredients from renewable resources, SURE® products meet all your daily requirements for kitchens, facilities, and personal care.

Naturally And Simply Effective


SURE Cradle to Cradle Sanitizer

 SURE® products contain plant-based ingredients that are typically derived from by-products of the   agro-food industry, originating from sugar beet, maize, straw bran, wheat bran and coconut. The   products contain no artificial dyes, perfumes, quats, chlorine, phosphates or oxide compounds.





  Simple And Safe For Employees

All SURE® products are formulated to achieve the lowest hazard classification without the need for gloves and goggles during cleaning.**

SURE® products are safe and easy to use and do not require special user training. Mini user guides and simple, color-coded labels help ensure correct product use.

SURE® products are available in trigger bottles, bottles, and cans, as well as in Diversey dispensing and dosing systems Divermite™, SmartDose™, QuattroSelect™, and Soft Care™. The reliable technology of the systems, combined with a comprehensive range of products, ensures perfect results for all your cleaning needs.

From The Experts You Trust

Diversey is the world leader in complete industrial and commercial hygiene and sanitation solutions. We understand the cleaning challenges you face every day, and we care deeply about improving people’s lives with sustainable and effective professional solutions.

SURE® represents our global commitment to providing professional cleaning products that meet your strict demands for efficacy, together with respect for the environment and human health.

Plant based cleaning products SURE



Do you want to make your cleaning more sustainable?

Our sustainability experts are here for you!  They will assess your current situation and give you custom-made advice on how to make your cleaning more sustainable. 


Contact a Sustainable Cleaning Expert


* Based on an independent OECD 301B assessment.
** Except oven cleaning with neat product
Not all products may be available in all European countries. Not available outside Europe/ME.